How hard is it to sell The Big Issue?

I spotted the below video when the Big Issue Foundation tweeted about it. I have bought the Big Issueย magazine before when I have come across vendors and I knew that the vendors bought the magazines to sell on, but how many people think the vendors get them for free? As Eddie, one of the vendors in the video says, “a lot of people get the misconception that we get these for free, whereas we buy them.”

I found the below infographic on the Big Issue website which I found really interesting; there are approximately 2,000 vendors, with 500 of them in London.

The Big Issue is a great magazine and a fantastic way for people who need support to get that support while helping themselves. As the Big Issue say on their Our Objectives webpage, “we seek to ensure that our vendors have the following:”

* somewhere meaningful to call home
* access to a doctor and equality of access to health care opportunities
* the essential support that is needed to overcome addictions
* direct help with business skills to maximize independent earnings
* the crucial personal identification that opens so many doors
* access to additional financial support and secure saving opportunities
* the opportunity to re-connect with family members and loved ones

You can read about the difference the Big Issue has made to vendors by reading their stories here.ย The Big Issue is such an amazing idea, so if you’ve never bought one before, grab a copy the next time you see a vendor. It’s more than a magazine, you are helping someone to invest in themselves.

Advertisements